Design leaderCoachAdvisor

Drive impact.

I help companies realize business outcomes by building and growing design organizations that deliver results.

Coaching & advisory →
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I build teams that make things that matter to people.teams.founders.business.

I partner with organizations to build high-performing design teams, establish the systems and culture that unlock great work, and bring AI into the practice to accelerate how teams think, create, and deliver. Nearly twenty years in, I still believe the best products come from the best-supported people.

Where I move
the needle.

Led by people. Grounded in systems. Accelerated by AI.

01

Design leadership.

Building teams that do their best work, and the systems that let them scale.

  • Org design, hiring, and career frameworks
  • Design systems at organizational scale
  • Rituals: critique, planning, quality bars
  • Partnering with C-suite and product leaders
02

Product & UX strategy.

From a messy problem to a product people actually use.

  • Discovery, research, and personas
  • Directional vision and 0→1 concepts
  • Bridging user needs with business strategy
  • Shipping, measuring, iterating
03

AI in the practice.

Helping teams adopt AI to think, create, and deliver faster.

  • AI-driven product experiences
  • AI-assisted design workflows
  • Upskilling teams with confidence, not hype
04

Career coaching.

One-on-one coaching for designers who are new, mid-career, or stepping into leadership.

  • Breaking into the industry
  • Leveling up craft and critique
  • Leadership, communication, and conflict
  • Portfolio and interview prep
Explore coaching →
05

Business advisory.

An experienced outside eye for early-stage founders.

  • Value proposition & positioning review
  • Product & UX teardown
  • Are you focused on the right things?
  • Your first design hire and team shape
Explore advisory →

Selected work.

Case studies are being refreshed. Here’s a preview of what’s on the way.

LeadershipNow

Pax8. Leading design for the cloud marketplace behind thousands of MSPs.

Case study coming soon
Product designAI

Highspot. Bringing conversational AI to sales teams for the first time.

Case study coming soon
Leadership

Highspot. Leading a team of designers while getting a new product off the ground.

Case study coming soon
eCommerceProgram leadership

Boeing. A unified aftermarket for the MRO industry.

Case study coming soon
Connected product

Philips. Making the invisible visible with the first smart toothbrush.

Case study coming soon
Apple App of the Year

Penguin Random House. Stephen Hawking’s thought experiments, brought to life.

Case study coming soon

Some brands I’ve worked with.

Your company?
Let’s talk →